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Rock + Ruby was created during the pandemic in East London by me, Ruby Chahal, a creative design director.  It is the most exciting thing I have done in my career as a designer.

I hope you love these pieces as much as we loved making them and I’m thrilled to have you join me on our new journey.

My brand is about beautiful things that make us happy. Inspired by my mum spending endless days knitting lovely hats, jumpers and socks for the family. Some, I used for long walks in the forest with my other inspiration, Rocky, my miniature schnauzer and best pal.

Rock + Ruby is about timeless designs, wonderful long-lasting pieces that are easy to care for and ultimately bring us joy.

I believe, as well as being beautiful to bring happiness, our products should be made in Great Britain, to help local communities.

To create beautiful diverse designs, at the best quality, to last a long time, combined with working from home, to be sustainable, with a low carbon footprint.

We only work with British manufacturers to use their expert craftsmanship and expertise, to create high quality timeless designs, made in small batches to ensure the best quality. All our manufacturers are true expert craftsmen who have pride in what they do. They all share our values, helping and supporting local communities.

Our customers come first. We value your input, so would want to grow with you, by always being transparent and listening to make changes for the better. We do know we are not perfect; however, we will strive to be so.

We put people at the centre of what we do. We build strong relationships with the people that work with us, as we are here for the long haul, patiently understanding the design and development process. Treating people with dignity and respect is the forefront of our ethos.

All our packaging is plastic free, using recyclable materials with vegetable inks and is certified by the Forest Stewardship Council

It has been an unforgettable journey. We hope you feel pride when you wear our socks and understand the time and effort that goes into making them.

I hope you love these pieces as much as we loved making them and we are so happy you will join our small business on our exciting journey