Emerging from East London during the pandemic, Rock + Ruby knits together our founder’s passion for timeless, joy-inducing design, sustainability, and Great British quality.

Rock + Ruby was created by Creative Design Director Ruby Chahal in 2021. Inspired by her mother spending endless days knitting long-lasting hats, jumpers and socks for the family (which she still wears on long, beautiful walks with her miniature schnauzer, Rocky), she created a brand that champions her belief in timeless designs and wonderful long-lasting pieces that are easy to care for and which inspire joy.

“It is the most exciting thing I have done in my career as a designer. I hope you love these pieces as much as we loved making them and I’m thrilled to have you join me on our journey.” – Ruby Chalal, Rock + Ruby founder.

We create beautiful, diverse pieces, with quality designed to last a lifetime. A modern brand, Rock + Ruby is about the power of what we can achieve from our own homes, and the continuous push towards a more sustainable, low-waste world.

Our packaging is certified by the Forest Stewardship Council. We’re always striving towards being 100% plastic-free, and use either recycled materials or materials which can be recycled alongside environmentally-friendly vegetable inks.

We work with British manufacturers to showcase their expert craftsmanship and expertise. It allows us to create unique and timeless sock designs, made in small batches to ensure the best quality. All our manufacturers are true expert craftsmen who have pride in what they do. They all share our values for helping and supporting local communities and for responsibly-sourced materials.

Our customers come first. We value your input, and we want to grow with you by being transparent and listening to your thoughts and feedback - so we can all make changes for the better, together. We know we’re not perfect, but that won’t stop us striving to be so.

We put people at the centre of what we do. We build strong relationships with the people that work with us and have helped us to get here, and we’re here for the long haul. Treating people with dignity and respect is the forefront of our ethos.

If you’re passionate about practical, beautiful design, reliable quality, and a more sustainable world, we’d love to have you on board. Check out our gorgeous, ever-growing women’s range and our new men’s range, or read our blog to find out more about what we’re up to and the newest ranges we’re working on. You can also sign up to our newsletter to get the latest in everything Rock + Ruby dropped right into your inbox.