Our customers love the Elsie range

Made to last. Designed to be worn. Trusted ever since.

When we started Rock and Ruby, we had one clear idea in mind: to create the perfect socks for women. Socks that felt good, looked good, and made to last.

The Elsie Cotton Socks were part of our very first collection. They set the tone for everything that came after.

We spent a long time getting the details right—selecting premium yarns from Italy, developing bold, wearable colours, and refining the fit until the shape was exactly where we wanted it. A cushioned sole for that extra comfort, soft but structured, and the ideal length to wear with trainers, boots or sandals. Just as good on a long walk as they are around the house when you’re working from home.

And then we added a final detail: a pop of colour at the hem. It worked better than we expected. Now it’s one of the defining features of the Elsie socks—and part of what makes them instantly recognisable.

Still Made in the UK

Like all our socks, Elsie is made in small batches at a family-run manufacturers in the north of England. It’s not the fastest way to work, but it’s the most reliable—and it means we know exactly how every pair is made, and by who.

We’ve worn these socks for years. And we’re still making them the same way today.

What Customers Say

“I bought one pair to try and now I have five. The Elsie socks are the best I’ve found—comfortable, great colours, and they actually last. Perfect with trainers or just padding around the house.”Jo, London