Why We Choose Wool

Natural. Renewable. Properly made to last.

Wool is one of the oldest fibres in the world—and for good reason.
It’s breathable, hard-wearing, and 100% natural. It keeps you warm when it’s cold, and cool when it’s not. It doesn’t hold odours. And best of all, it’s renewable and biodegradable.

We use wool because it works. For you, and for the planet.

A Better Fibre, Naturally

Wool is 100% biodegradable.
When it finally breaks down, it returns to the earth without leaving a trace. Unlike synthetic fibres, it doesn’t contribute to microplastic pollution or sit in landfill for decades.

Wool is renewable.
It grows back every year. We source ours from certified suppliers who treat the land, animals, and process with care. They produce some of the best wool in the world, and they take pride in what they do.

Easy to Live With

Wool has a reputation for being fussy—but that’s not our experience.
The right blend and construction mean it can be worn and washed easily. All our wool socks are machine washable—no special treatment needed.

They hold their shape. They breathe. They dry quickly. You don’t need a drawer full of them—just a few that work.

Designed to Be Repaired

We believe in products that last—and wool fits that ethos perfectly.
If a pair of socks wears thin, there’s no need to throw them out. The traditional art of darning lets you repair and extend their life, reducing waste and building a longer relationship with the things you own.

Darning isn’t just practical—it’s satisfying, simple, and quietly circular. We think there’s value in that.

Built to Last

Not all wool is created equal. We only use high-quality yarns that are made to wear in, not out. It’s why our wool socks feel as good in their second year as they did in their first.

The texture softens. The colours hold. And the structure stays.
You can wear them walking, working, or curled up at home. However you wear them, they’ll keep going.

Final Word

Wool is natural, renewable, repairable, and long-lasting. It works hard—and asks for very little in return.

That’s why we use it.
Because proper socks deserve a proper fibre.